By creating radio from their posts, we create work that is more meaningful for those communities.”

Says Evan Roberts, executive creative director, Clemenger BBDO Melbourne: “As a beer that’s all about connecting in the great outdoors, we wanted to better connect with our Great Northern drinkers at a local level. It has been great to speak to the post authors and hear from them about their special moment with Great Northern and to be able to bring that to life.” Says Antonia Ciorciari, acting brand director – contemporary: “We love seeing where Great Northern shows up in people’s Instagram posts right across the country. I’m extremely grateful for making a product so many people have enjoyed. Instaradio was originally launched back in 2012, but is no longer under development. I paused at at each screen to think more about. Local radio partnerships in those regions have been engaged to run the ads and encourage listeners to share their shots for the chance to have them feature in the campaign. Instaradio is no longer available starting April 24, 2021. I signed up for Instaradio, jotted down my thoughts and took screenshots along the way. Some of the iconic locations featured in InstaRadio included Wilsons Prom in Victoria, Beachport in South Australia, Cape York in Queensland, the Kimberley Ranges in Western Australia and Cowra in New South Wales. Do you have Instaradio: stream radio app problems We have instructions to fix the not working issue, loading problems or the common black screen / white. The ads will be broadcast in the same places the photos were taken.įinally, the audio is placed back over the top of the original image and shared by Great Northern via Instagram stories. Best hashtags for use with instaradio are instaradio radio instamusic music musica onair m radioshow instagood radioonline radiolife live. The radio spots capture the sounds of the locations and celebrate the Australian landscape being enjoyed with a Great Northern in hand. The campaign sees the best of these photos brought to life on radio, with the moments translated into a script read by Australian actor, John Flaus. Targeting specific regional communities, InstaRadio was inspired by the thousands of Australians who love posting photos on Instagram of themselves sharing a Great Northern with their mates in regional Australia. Instaradio is free, fast and could be the radio player you have been. Carlton & United Breweries’ Great Northern Brewing Company has launched a national radio campaign via Clemenger BBDO Melbourne, that sees the brand turn Instagram posts into radio spots, and then back into Instagram posts. Listen to your favorite radio stations, or discover new ones.